TikTok launches podcast series on the future of retail in the GCC


Dubai, United Arab Emirates: TikTok has announced the launch of a podcast series called “The Future of Retail” ahead of Black Friday, a key shopping time for many retailers in the region. The podcast, hosted by Aref Yehia, Head of Retail and eCommerce Business Partnerships at TikTok MENA, will highlight industry developments and feature discussions with some of the heavyweights in the retail industry. by retail. Full episodes will be available for audio and video streaming via TikTok Channels.

Although there have never been so many opportunities in the field of commerce, there has never been so much competition. In order to navigate this landscape, TikTok is helping businesses understand the needs of shoppers and the opportunities that will continue to solidify and shape the future of commerce, both for key retail moments like Black Friday. , and beyond.

Commenting on the launch, Aref Yehia, Head of Retail and eCommerce at TikTok MENA, said, “Over the past two years, retail has had to evolve and redefine itself probably more than any other industry. So that the general conversation could have been sparked by the pandemic, we see that there are many more innovations and interesting developments happening in this space, which could have been overshadowed by a debate between the virtual world and the world physics. In reality, there are many horizons to the future. Tomorrow, next year, 5, 10 and 20 all present very different versions of the future. We are launching this podcast to explore what the future of retail awaits us from the different lenses of some of the region’s most interesting and influential industry leaders.

Launching ahead of one of the most anticipated shopping moments of the year, the podcast will feature C-level guests from companies including Chalhoub Group, Yoox Net-a-Porter, Apparel Group’s 6thStreet.com and Majid Al Futtaim.

TikTok is constantly looking for ways to help its partners adapt to the current changing industry landscape and evolving consumer needs. Brands have found success with the TikTok community not because they had the most expensive ad or the biggest names attached to their campaign, but because of their ability to creatively engage and connect with users through a fully immersive, full-screen and sound environment. . Ahead of Black Friday weekend, TikTok offers valuable exposure and consumer connection opportunities for businesses of all sizes.

The first episode can now be viewed here. New episodes will be uploaded every two weeks.


About TikTok

TikTok is the leading destination for short mobile video. Our mission is to inspire creativity and bring joy.

TikTok has offices around the world, including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo

Media contact – TikTok: Gambit Communications MENAT
Suzana Saoud – [email protected]

Media Contact – TikTok for Business METAP
Tara Farouqi – [email protected]


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