Only one of the top ten podcasts in Edison Research’s Quarterly Most Listened to Shows ranking is Comedy – Earwolf’s Office Ladies – nevertheless, it indicates that the genre continues to reign supreme. During the second quarter, Edison said comedy was the genre consumed by most weekly podcast listeners. It was followed by news and the catch-up category Society and Culture, True Crime and Sports – the same top five as in the first quarter.
The move from one quarter to another happened in the second half of the top ten. Business moved up one place to #6. Arts also moved up one place to #7. The TV & Film genre slipped from #6 to #8 while the Education category climbed by a place in ninth place. Rounding out the top ten was Religion & Spirituality, which slipped to No. 10 after finishing No. 9 in the first quarter.
Edison says he uses the podcast genre classifications used by Apple Podcasts for his analysis. Overall, it says 18 genders reached at least one percent among American adults ages 18 and older during the second trimester.
Edison Research earlier released its list of the top 50 podcasts in the second quarter. The Joe Rogan Experience retained its now familiar place at the top of Edison’s ranking, which, unlike other lists, is based on survey recall data. Rogan was followed by Crime Junkie, The Daily, This American Life, My Favorite Murder and Stuff You Should Know.
Unlike other show rankings from Podtrac or Triton Digital which are based on download data, Edison’s Top 50 Podcasts chart is based on consumer recall. It asks survey participants which programs they have listened to in the past week. While it relies on people’s memory, it also allows Edison to offer a ranking of shows, whether the publisher is a subscriber or not. And the sample size is large. Edison says surveys of more than 8,000 US podcast listeners ages 18 and older were conducted over the past four quarters for this latest update. The relative audience size of each podcast network is then calculated and expressed as the percentage of weekly podcast listeners reached by that network.